TL;DR

Bridge the gap between marketing activity and commercial outcomes with MMC Digital’s advisory services, providing senior-level strategic leadership, fractional expertise, and practical consultancy to help businesses align teams, improve decision making, eliminate wasted effort, and build sustainable growth without the cost or commitment of a permanent executive hire.

Pain points

Sometimes even the best teams start to lose direction – whether it’s following an acquisition, staff turnover, drifting positioning or changes at senior level, it can happen that performance drops, or results begin to stagnate. Many brands can then end up in a negative spiral of hires, reduced morale, increased staff churn and more – all because what is really lacking is direction, and somebody to own and take responsibility for outcomes.

If you are struggling with any of the following, your business likely has a leadership gap that our advisory services may help to close:

• Strategy drift: you have multiple channels and multiple people or vendors running them, but they aren’t connected to a single, unified commercial strategy and are gradually becoming more and more disconnected.
• The agency black box: it’s difficult to attribute the value of your current partners and vendors, but there’s a lack of the internal knowledge to properly evaluate the service you’re receiving – for better or worse.
• Leadership inflection point: you’ve outgrown your founder-led marketing, but the business or the board aren’t quite ready for the risk and cost of a full-time C-suite hire.
• Wasted spend: your in-house team is stuck on the hamster wheel of high workload, but little progress, and it isn’t moving the needle on MQLs, SQLs, or revenue.
• Operational friction: internal processes are broken, causing delays in implementation, client relationship issues, launch delays, customer drop-off and more.

What we mean by ‘advisory’

Despite the fact that the MMC Digital team left the agency model to avoid having to stop being individual contributors in their specialist roles, the majority of the team has also held high level management positions both in-house and agency side – and we know that there’s a lot that our decades of experience can bring to our clients under the right circumstances.

That being said, we’re not entering businesses to teach people to suck lemons – we want to bring our experience to the areas of your brand that will make a real difference. We aim to build processes that reduce customer churn, or that get campaigns reliably from ideation to launch, that allow your team to improve visibility, safely test ideas and, above all else, help your teams to reach their potential and start to make a difference to your bottom line.

Our advisory services bring structure, focus, and control back into your business through a considered and thorough examination of the relevant department grounded in decades of time served at the UK’s top agencies. We’re not just on the lookout for technical fixes, we’re analysing departments to make sure the best possible use is being made of your resources. 

MMC Digital’s advisory services

Our team has spent decades learning, managing and executing so that they can provide clients with the high-impact leadership that they need to kick off their next phase of growth. You know when things aren’t quite right with your business – but you can’t be an expert in every facet of growing a brand. 

Our experts can provide you with the insight and leadership you might not even know you need – and we do it in the following ways:

• Digital and traditional marketing audits: we deliver a comprehensive medical for your search, digital and marketing activities, assessing your owned, earned, and paid channels to identify the source of the aches and pains that are impacting your performance.
• Fractional department heads: with experience across the departments that move the needle, we provide C-suite leadership and accountability without the permanent overhead. Our aim is to quickly embed into your leadership team to set strategy, manage roadmaps, and direct your internal teams or vendors, helping them to do their best work.
• Strategy consultancy: we provide roadmaps that align your technical foundations with revenue-targeted growth, providing a clear north star for your business to help you make the right decisions where they count.
• Agency and in-house consulting: we act as an additional, high-level resource for your search and marketing teams, help manage vendor reviews, make sure deadlines are met, and optimise workflows to increase efficiency – whether you’re an agency serving your own clients or a brand needing a little extra senior help without the full salary.
• Client success and account management consultancy: specifically designed for agencies, we bring decades of relationship management experience to help you build out the structures, deliverables, and workflows required to increase turnover, and improve client retention.

What can advisory services do for your business?

Our approach to advisory services can help to transform your teams from a source of stress and uncertainty into manageable growth engines, with well defined roles, responsibilities and processes. A successful period under MMC Digital’s advisory services can provide:

• More efficient spend: by identifying high-impact tasks, and eliminating the marketing hamster wheel, we prevent budget from being wasted on tactics and moved to strategies that deliver real ROI.
• Lower risk of a bad hire: fractional leadership allows you to access elite expertise immediately, delaying the need for a full-time hire until the business is truly ready, or until you find the exact right fit for your needs.
• Better decision making: we provide the high level overview, giving senior stakeholders the confidence to approve strategy changes backed by evidence, and allowing your team to start contributing to their full potential.
• Sustainable competitive advantage: strategic clarity helps to create a defendable position that competitors can’t overcome by simple on-page optimisation alone.
• Internal capability building: we don’t just provide roadmaps, we empower your internal team to do their best work, with better feedback, clearer briefs, and the confidence to execute at a higher level.