Here are some of our ongoing thoughts
- The August Spam Update: The Approaching Sloppocalypse
TL;DR Spam, spam, spam, spam, spam, spam, spam, spam, spammity spam! Google’s August Spam Update (we miss the days when… - Information Architecture is Still One of the Most Overlooked SEO Disciplines
TL;DR Despite being one of the most important aspects of good information retrieval and, therefore one of the most important… - Why Every Brand Needs Someone Who Owns Information
TL;DR After the goods and/or services you supply and the people who make that possible, your information is one of… - Do You Need to be Ready for Agentic Commerce?
TL;DR Probably not, but there are things you can put in place quickly that certainly won’t do any harm –… - Google I/O 2026 and the May 2026 Core Update
TL;DR Google I/O 2026 confirmed that AI-driven features like the Intelligent Search Box, Antigravity, and UCP are likely accelerating a… - Is Following White Hat SEO Best Practice Naive?
TL;DR There is increasing chatter about the perceived naivety of abiding by the rules of a search engine that has… - Building Experience, Expertise, Authority and Trust Signals for Search
TL;DR The purpose of EEAT is to attempt to maintain the reliability and usefulness of search. Experience is based on… - EEAT and the Age of AI Search
TL;DR The easy mass production of content by AI has caused a severe crisis of trust in search results, leading… - Search Everywhere – A Blog About Search in the Era of AI and All the Rest of That Stuff (But with a Title No AI Would Ever Recommend, Because It’s Really Long)
We did it! We finally managed to optimise the entire internet into a coma. It’s 2026, and half of all… - 8 Horrible Mistakes You’re Making With SEO
8 Horrible Mistakes You’re Making with SEO (And How to Fix Them) Search Engine Optimisation (SEO) is a critical component… - Why Choose an SEO Freelancer or Consultant for Your Business?
Any online business – which these days more or less means any business full stop – needs to approach the… - The eternal battle – SEO v PPC
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs… - Why SEO shouldn’t be seen as a short-term one-off investment
I bet you’re not surprised hearing this from someone who has most of his career worked in an agency but… - Why getting your redirects correct is critical for online performance
A 301 redirect may mean nothing to regular users, however to SEO’s and search engine bots they are vital in…