Mark McG

TL;DR Spam, spam, spam, spam, spam, spam, spam, spam, spammity spam! Google’s August Spam Update (we miss the days when they had fun names – we might call this…

TL;DR Despite being one of the most important aspects of good information retrieval and, therefore one of the most important things for search, we still regularly encounter sites built…

TL;DR After the goods and/or services you supply and the people who make that possible, your information is one of the most important things your business owns. Getting it…

TL;DR Probably not, but there are things you can put in place quickly that certainly won’t do any harm – one of which is a “just in case”, while…

TL;DR Google I/O 2026 confirmed that AI-driven features like the Intelligent Search Box, Antigravity, and UCP are likely accelerating a shift to a zero-click, walled-garden future, fundamentally breaking the…

TL;DR There is increasing chatter about the perceived naivety of abiding by the rules of a search engine that has never attempted to play fair in return. However, while…

TL;DR The purpose of EEAT is to attempt to maintain the reliability and usefulness of search. Experience is based on first-hand, personal interaction with a topic (e.g. a patient’s…

TL;DR The easy mass production of content by AI has caused a severe crisis of trust in search results, leading users to seek “real information” elsewhere (e.g. appending ‘reddit’…

We did it! We finally managed to optimise the entire internet into a coma. It’s 2026, and half of all online content is AI-generated, nobody has read 90% of…