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MMC Digital – Local SEO by Experts

TL;DR

Local SEO isn’t just a single specific skill, and it’s not just building a load of pages with [industry]+[location] repeated throughout the content (okay, sometimes a bit of this helps), it’s really a combination of technical and creative skills that improve a brand’s visibility for search queries both containing and made from a specific or series of locations. 

Whether you’re looking to feature in what used to be called the ‘local pack’ (we hear everything from ‘map pack’ to ‘local listings’ and more these days, but we’re talking about the location specific rich result above the main links), or you want to feature for relevant ‘near me’ and equivalent searches, undertaking specific local SEO projects is potentially game changing – especially for leisure and retail businesses. 

With localised searches increasing to the point that more than 50% of all searches carry some local search intent, this can be a fantastic opportunity to boost traffic, footfall and revenue.

Pain points

If you’re having issues with any of the following, local SEO may be what you need:

  • Low or dropping footfall
  • A new or struggling location
  • Low area specific web traffic volume
  • Geographically irrelevant traffic
  • Trouble promoting location specific sales or events

What we mean by local SEO

There’s a lot of crossover between local and traditional SEO – the aims are aligned, so it shouldn’t be surprising that some of the techniques and strategies are, too. However, just as your business is focused on a specific geographical location, local SEO just narrows the focus of these techniques to meet intent in towns, regions, counties etc. (some verticals, we know, will expect customers to travel further than others).

By tailoring content, menus, structured data and more to target important locations, by making sure listing sites are carrying the right information, you can improve your search performance, footfall and profitability.

With elements of technical SEO, content, structured data and other services, local SEO is far from a reduced SEO service offering – it’s a focused strategy with a broad skill base, that just works to improve a more narrow subset of searches and searchers. 

MMC Digital’s local SEO service

Clients choosing MMC Digital for local SEO will initially receive a full local SEO audit which aims to identify issues and opportunities in advance of ongoing work. As with most of our service offering – once the audits are complete, we can then implement the changes or liaise with your team, or a nominated third party, to make sure you’re getting seen where you need to be by who you need to see you.

Thanks to a lot of time served, we can approach this in a fairly standardised fashion – we know that every business is different, but (thankfully) Google, and other information retrieval platforms, remain generally unchanged. So, we arm ourselves with a point-by-point checklist and review every relevant aspect of your site to make sure nothing is overlooked, and once we know what’s needed, we’re ready to get on and start improving your rankings and your revenue. 

External listings, on-page issues, links, social and reviews are all taken into account, as are everything from page titles and meta descriptions to schema, content and more – we take a full site approach to establishing a task list of improvements we know will help your site perform the best it can.

What can local SEO do for your business?

Brands of all sizes which rely on footfall should be looking to improve their local SEO performance (and we’ve worked with B2B, D2C, commerce and service businesses from local stores to multinationals). Search engines and other information retrieval platforms are continually refining their algorithms to give people the most relevant results – and this extends all the way down to a choice of the best local brands. 

Whether your brand is large or small, local SEO can provide the following benefits and more: 

  • Greater visibility for bricks and mortar locations or serviced areas
  • Increased traffic to location specific pages
  • Opportunities to reach consumers making high intent ‘near me’ searches
  • Increased footfall for stores and conversions for enquiries online
  • Improved profitability for location dependent businesses

If you need help with your local SEO efforts – drop us an email, give us a call or fill out a short contact form, for a no obligation chat.