TL;DR

Technical SEO, on-page SEO or on-page optimisation, depending on your era, is all about the fundamentals: about being able to be found, being ready to be found, being crawlable, searchable, readable and more (by bots and people alike). It does this, mostly, in your site’s backend – the bits that people don’t often see (though it will need to have a word with your menu and navigation, and probably your page titles and meta descriptions). 

This is such an important aspect of any SEO strategy, and one which is increasingly overlooked in favour of the shiny stuff. This is about the nuts and bolts of site and page performance which can not only move the needle for established sites, it should also underpin any SEO activity for brands with ambition for success in search. 

Pain points

If you’re having issues with any of the following, technical SEO may be what you need:

• Trouble ranking new pages
• Trouble with overall visibility
• Low traffic volume
• Irrelevant traffic
• Poor conversion rate
• Slow load times or failure to meet CWV metrics

What we mean by ‘technical’ SEO

To give you an indication of what ‘technical’ covers, the MMC technical SEO service looks at more than 80 on-page elements which would, in a perfect world, be optimised, but also includes analysis of your website’s backlink profile and the website’s content. 

Undertaken from both a user perspective and that of a search engine, ‘technical’ SEO is about ensuring the site does exactly what it needs to do to please both and give you the best chance of winning that conversion. 

From page titles and meta descriptions to canonical and hreflang tags, the best possible performance requires all the cogs that drive your site forward to be connected and moving in the right direction. 

While some of these elements can seem relatively basic, the ‘technical’ label comes from the need for many optimisations to get into the site’s code base. and to optimise at the level of the CMS – something which can often require expensive developer time unless handled by the SEO themselves.

MMC Digital’s technical SEO service

Clients choosing MMC Digital for their technical SEO receive a full suite of audits which aim to uncover any and all technical issues that are impeding progress. Once the audits are completed, we can either begin implementing changes, liaise with your team or a nominated third party to help make sure the site is performing to its potential.

We like to take these things in a pretty standardised fashion – with a point-by-point review of every aspect of your site making sure nothing is overlooked. In addition to detecting any on-page elements requiring optimisation, we also analyse your website’s backlink profile and content from both a user and crawler perspective, aiming to help optimise for both. 

Covering everything from page titles and meta descriptions to canonical and hreflang tags, we look at more than 75 off and on-page factors to establish a list of improvements needed to get your site performing the best it can.

While the collective experience of the consultants working through MMC Digital makes the audits thorough, our technical SEO is current, and we’re well aware of how other forms of search (AIO/GEO) operate and retrieve information, meaning your technical SEO will also help as we creep forward into the age of agentic search (spoiler alert: it’s not chunking, but it does involve making your data more easily accessible to Claude, Gemini and other LLM and agentic platforms and interfaces.

What can technical SEO do for your business?

Technical SEO has the potential to be one of the digital marketing endeavours with the highest ROI – not only is much of it a prerequisite for success in search, there are a surprising number of technical issues that are simultaneously highly impactful and difficult to spot without expertise.

Technical SEO should be the foundation of every digital strategy as it not only makes your site discoverable, but adds to its usability and performance. For this reason, technical SEO can be responsible for: 

• Improving your website’s visibility
• Improving your traffic volume
• Increasing your conversion rate
• Increasing customer satisfaction with your website
• Much more.